Owner Stephanie Smith is making it her mission to bring great new fashions to locals and tourist of all shapes and sizes!

River Jeans carries over 6 different brand names such as "Rock and Roll Cowboy" and "Not your Daughters Jeans" at affordable prices for both men and women!

Jeans are not all they carry either, she has a great selection of shirts, dresses, sweaters, dress clothing, shoes, cowboy boots and accessories including belts, hats, purses, earings, and more!

She has endless style options and great prices for everyone ages 16-86!